{"id":8420,"date":"2018-04-25T16:35:25","date_gmt":"2018-04-25T20:35:25","guid":{"rendered":"https:\/\/stage.rdvcanada.ca\/?p=8420"},"modified":"2018-04-26T12:39:00","modified_gmt":"2018-04-26T16:39:00","slug":"lets-change-with-blockchain","status":"publish","type":"post","link":"https:\/\/stage.rdvcanada.ca\/en\/must-read\/lets-change-with-blockchain\/","title":{"rendered":"Let\u2019s Change With Blockchain!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8420\" class=\"elementor elementor-8420 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-397e6578 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"397e6578\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f5288c1\" data-id=\"6f5288c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b7e0631 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b7e0631\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-383b6629\" data-id=\"383b6629\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fdb1f5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdb1f5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3dbbf48\" data-id=\"3dbbf48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76846e7 elementor-widget elementor-widget-text-editor\" data-id=\"76846e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"do-you-know-what-blockchain-is-do-you-know-how-it-can-be-applied-to-creative-industries-such-as-film-television-digital-media-and-video-games-weve-asked-ourselves-that-very-same-question\">Do you know what blockchain is? Do you know how it can be applied to creative industries such as film, television, digital media and video games? We\u2019ve asked ourselves that very same question! While cryptocurrencies are revolutionizing the way we think about such things as cash flow and monetary transactions, the blockchain goes even further.<\/h2><p>But let\u2019s start at the beginning. In January 2009, blockchain technologies were first implemented in a business context with bitcoin, the first digital currency. Bitcoin was accessible and exchangeable via its own open digital network: bitcoin blockchain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe2c402 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe2c402\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d938a0\" data-id=\"0d938a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36a71324 elementor-widget elementor-widget-text-editor\" data-id=\"36a71324\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>The blockchain is in fact a distributed ledger that keeps track of bitcoin transactions. The ledger has two defining characteristics: it cannot be altered, and it is decentralized.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9642f2f elementor-widget elementor-widget-text-editor\" data-id=\"9642f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span lang=\"EN-CA\" style=\"color: black; mso-ansi-language: EN-CA;\">Cannot be altered, because transactions are encrypted and, in a way, \u201csealed\u201d within data blocks, which are linked one to the other by a unique identifier in a chain of blocks\u2026 The longer the chain, the less it can be altered, and so the more secure it becomes. Decentralized, because it is based on the person-to-person (P2P) principle whereby blocks, once approved, are copied onto the network\u2019s nodes. The network\u2019s participants themselves approve blocks by consensus, a key element of the blockchain principle. The parameters for consensus (and its rules of governance) vary from one blockchain to another, whether it is public (e.g., bitcoin), private (for an organization) or controlled by a consortium (e.g., a sector of activity).<\/span><\/p><p>New uses, new forms of transactions and relations between stakeholders, and new applications can be imagined, particularly through the use of Smart Contracts that establish and automate the business rules of a blockchain.<\/p><h2 id=\"still-having-a-hard-time-understanding-the-concept\">Still having a hard time understanding the concept?\u00a0<\/h2><h4 id=\"heres-a-few-concrete-examples-of-how-the-technology-applies-to-the-audiovisual-industry\">Here&#8217;s a few concrete examples of how the technology applies to the audiovisual industry:<\/h4><ul><li>Protection of intellectual property (digital identity);<\/li><li>Rights management (traceability of transactions);<\/li><li>Collaboration (traceability of contributions, approval systems relating to coproductions and transmedia productions);<\/li><li>Distribution and monetization of content (disintermediation, direct connections and relationships with audiences);<\/li><li>Funding (crowdfunding, cryptocurrency);<\/li><li>Royalty payments and recovery on investment (transparency, automation, micropayment).<\/li><\/ul><p>Here again, we\u2019re continuing to innovate by playing a leading role, not only by testing the potential of these new technologies but by assessing their impact and the feasibility of their adoption by the industry.\u00a0<\/p><p><span style=\"font-size: 1.125rem;\">An extensive study on the blockchain will be published soon, in partnership with the Canada Media Fund (CMF), P\u00f4le m\u00e9dias HEC Montr\u00e9al and Badel Media.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7268c766 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7268c766\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4e6d7534\" data-id=\"4e6d7534\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3dc1f7 elementor-widget elementor-widget-video\" data-id=\"c3dc1f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/vimeo.com\\\/260833681&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-19604f0\" data-id=\"19604f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e0e46f elementor-widget elementor-widget-text-editor\" data-id=\"5e0e46f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"EN-CA\">In addition, this past February, a<a href=\"https:\/\/www.efm-berlinale.de\/en\/horizon\/programme\/blockchain\/blockchain.html\">\u00a0<i>Let\u2019s Change with Blockchain!\u00a0<\/i>event was held during the Berlinale\u2019s European Film Market<\/a> as part of the \u201cCanada in Focus\u201d program. Mixing case studies and creative workshop, the event was presented to some 150 professionals representing a variety of sectors and countries. Organized in association with Badel Media, Groupe M\u00e9dia TFO (which received support from the CMF for its blockchain prototype\u2014the first of its kind by a Canadian broadcaster),<\/span>\u00a0<span lang=\"EN-CA\">Three Lefts, OVA and the Blockchain Association of Canada, this \u201cthink-tank\u201d initiative on film distribution, monetization of content and onscreen diversity was presented as a panel\/meet-up at the RDV CANADA space at this year\u2019s SXSW Festival in Austin (March 2018).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7eb2968f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eb2968f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d06e9ce\" data-id=\"d06e9ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40dc3ead elementor-widget elementor-widget-text-editor\" data-id=\"40dc3ead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: black; font-size: 1.125rem;\">To sum up, experts sometimes refer to the Internet as a medium for networking and communication, whereas the blockchain is an \u201cInternet of value.\u201d A network for dealing in goods and content\u2014a network for its users themselves\u2014from which its enormous potential derives. So, it\u2019s worth keeping a close eye on the blockchain! Because it might, one day, play a key role for the creators and consumers of Canadian cultural content and for the industry as a whole.<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe80e7 elementor-widget elementor-widget-spacer\" data-id=\"fbe80e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Do you know what blockchain is? Do you know how it can be applied to creative industries such as film, television, digital media and video games? We\u2019ve asked ourselves that very same question!<\/p>\n","protected":false},"author":17,"featured_media":8551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","footnotes":""},"categories":[342],"tags":[],"class_list":["post-8420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-must-read","posts_festivals-berlin2018","posts_festivals-sxsw-2018"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Let\u2019s Change With Blockchain! - RDV Canada<\/title>\n<meta name=\"description\" content=\"Do you know what blockchain is? Do you know how it can be applied to creative industries such as film, television, digital media and video games? 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