{"id":8557,"date":"2018-04-25T17:17:09","date_gmt":"2018-04-25T21:17:09","guid":{"rendered":"https:\/\/stage.rdvcanada.ca\/?p=8557"},"modified":"2018-04-26T12:39:03","modified_gmt":"2018-04-26T16:39:03","slug":"soyons-dechaines-avec-la-blockchain","status":"publish","type":"post","link":"https:\/\/stage.rdvcanada.ca\/fr\/incontournables\/soyons-dechaines-avec-la-blockchain\/","title":{"rendered":"Soyons d\u00e9cha\u00een\u00e9s avec la blockchain"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8557\" class=\"elementor elementor-8557 elementor-8420 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ad60e1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ad60e1c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1401a245\" data-id=\"1401a245\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c26563f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c26563f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76123523\" data-id=\"76123523\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2821158d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2821158d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-36586cd1\" data-id=\"36586cd1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-214b399d elementor-widget elementor-widget-text-editor\" data-id=\"214b399d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Avez-vous d\u00e9j\u00e0 entendu parler de la <em>blockchain?<\/em> Savez-vous comment elle peut s\u2019appliquer aux industries cr\u00e9atives que sont les secteurs du film, de la t\u00e9l\u00e9vision, des m\u00e9dias num\u00e9riques et du jeu vid\u00e9o ? Nous aussi, nous nous sommes pos\u00e9 la question! Si les crypto-monnaies r\u00e9volutionnent aujourd\u2019hui la fa\u00e7on d\u2019envisager les flux et les usages mon\u00e9taires, la <em>blockchain<\/em> fait bien plus encore.<\/h2><p>Mais commen\u00e7ons par le d\u00e9but. En janvier 2009, les technologies <em>blockchain<\/em> ont trouv\u00e9 leur premi\u00e8re application d\u2019affaires dans le <em>bitcoin<\/em>. Est n\u00e9e la premi\u00e8re monnaie virtuelle, accessible et \u00e9changeable via son propre r\u00e9seau num\u00e9rique ouvert\u00a0: la <em>blockchain bitcoin<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55f6f03f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55f6f03f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-388cf054\" data-id=\"388cf054\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b4c1ca8 elementor-widget elementor-widget-text-editor\" data-id=\"2b4c1ca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>La <em>blockchain<\/em> est en fait un registre distribu\u00e9 de transactions. Un registre qui comprend notamment deux caract\u00e9ristiques\u00a0: il est inalt\u00e9rable et d\u00e9centralis\u00e9.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b05030d elementor-widget elementor-widget-text-editor\" data-id=\"7b05030d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inalt\u00e9rable, car les transactions, encrypt\u00e9es, sont en quelque sorte \u00ab\u00a0scell\u00e9es\u00a0\u00bb dans des blocs de donn\u00e9es, lesquels sont li\u00e9s les uns aux autres par un identifiant unique dans une chaine de blocs\u2026 Plus cette chaine est longue, plus elle devient immuable et donc s\u00e9curitaire. D\u00e9centralis\u00e9, car il s\u2019agit d\u2019un principe de pair-\u00e0-pair (P2P) selon lequel les blocs, une fois approuv\u00e9s, sont copi\u00e9s sur les n\u0153uds informatiques du r\u00e9seau. Et ce sont les intervenants eux-m\u00eames du r\u00e9seau qui approuvent les blocs par consensus, un \u00e9l\u00e9ment cl\u00e9 du principe de la <em>blockchain<\/em>. Les param\u00e8tres de ce consensus (et ses r\u00e8gles de gouvernance) varient d\u2019une <em>blockchain<\/em> \u00e0 l\u2019autre, qu\u2019elle soit publique (ex. <em>Bitcoin<\/em>), priv\u00e9e (d\u2019une organisation) ou de consortium (ex.\u00a0: un secteur d\u2019activit\u00e9).<\/p><p>De nouveaux usages, de nouvelles formes de transactions et relations entre parties prenantes et de nouvelles applications peuvent \u00eatre imagin\u00e9s, notamment concr\u00e9tis\u00e9s par l\u2019usage de contrats intelligents (<em>Smart Contracts<\/em>) qui \u00e9tablissent et automatisent les r\u00e8gles d\u2019affaires d\u2019une <em>blockchain<\/em>.<\/p><h2 id=\"encore-de-la-difficulte-a-saisir-le-concept\">Encore de la difficult\u00e9 \u00e0 saisir le concept?\u00a0<\/h2><h4 id=\"voici-quelques-exemples-concrets-qui-sappliquent-a-lindustrie-audiovisuelle\">Voici quelques exemples concrets qui s\u2019appliquent \u00e0 l\u2019industrie audiovisuelle :<\/h4><ul><li>Protection de la propri\u00e9t\u00e9 intellectuelle (identit\u00e9 num\u00e9rique) ;<\/li><li>Gestion des droits (tra\u00e7abilit\u00e9 des transactions) ;<\/li><li>Collaboration (tra\u00e7abilit\u00e9 des contributions, syst\u00e8mes d\u2019approbation dans les coproductions et productions transm\u00e9dias) ;<\/li><li>Distribution et mon\u00e9tisation de contenus (d\u00e9sinterm\u00e9diation, connections et relations directes avec les auditoires) ;<\/li><li>Financement (socio-financement, crypto-monnaies) ;<\/li><li>Paiement de royaut\u00e9 et r\u00e9cup\u00e9ration d\u2019investissements (transparence, automatisation, micropaiements).<\/li><\/ul><p>Ici encore, nous continuons d\u2019innover en jouant un r\u00f4le de leader, non seulement dans l\u2019exp\u00e9rimentation du potentiel de ces nouvelles technologies, mais aussi dans l\u2019\u00e9valuation de leurs impacts et la faisabilit\u00e9 de leur adoption par l\u2019industrie.<\/p><p>Une vaste recherche sur la <em>blockchain<\/em> sera publi\u00e9e prochainement, en partenariat avec le Fonds des m\u00e9dias du Canada, le P\u00f4le m\u00e9dias HEC Montr\u00e9al et Badel Media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cc9e18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cc9e18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4602e429\" data-id=\"4602e429\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35145d82 elementor-widget elementor-widget-video\" data-id=\"35145d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/vimeo.com\\\/260833681&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e6f821 elementor-widget elementor-widget-text-editor\" data-id=\"9e6f821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>*Vid\u00e9o en anglais uniquement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ac0f98\" data-id=\"7ac0f98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9185320 elementor-widget elementor-widget-text-editor\" data-id=\"9185320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aussi, dans le cadre du Canada \u00e0 l&#8217;honneur lors du European Film Market de la Berlinale en f\u00e9vrier dernier, la conf\u00e9rence <em>\u00ab\u00a0<a href=\"https:\/\/www.efm-berlinale.de\/en\/horizon\/programme\/blockchain\/blockchain.html\">Let\u2019s Change with Blockchain!\u00a0<\/a>\u00bb<\/em> combinant \u00e9tudes de cas et atelier de cr\u00e9ation, a \u00e9t\u00e9 pr\u00e9sent\u00e9e \u00e0 pr\u00e8s de 150 participants, professionnels de divers secteurs et pays. En association avec Badel Media, Groupe M\u00e9dia TFO (lui-m\u00eame soutenu par le FMC pour le premier prototype <em>blockchain<\/em> d\u2019un t\u00e9l\u00e9diffuseur au Canada), Three Lefts, OVA et la Blockchain Association of Canada, cette initiative de r\u00e9flexion sur la distribution de films, la mon\u00e9tisation de contenus et la diversit\u00e9 \u00e0 l\u2019\u00e9cran a \u00e9t\u00e9 reproduite sous la forme d\u2019un panel\/meet-up \u00e0 l\u2019espace RDV CANADA du festival SXSW (Austin, mars 2018).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d8d86a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d8d86a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ebfcd66\" data-id=\"3ebfcd66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d054e30 elementor-widget elementor-widget-text-editor\" data-id=\"7d054e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Pour r\u00e9sumer, les experts illustrent parfois que l\u2019Internet est une question de r\u00e9seaux et de communication, alors que la <em>blockchain<\/em> est l\u2019Internet de la valeur. Celle des biens et contenus qui y sont transig\u00e9s et celle de ses usagers eux-m\u00eames, d\u2019o\u00f9 aussi son immense potentiel. La <em>blockchain<\/em> est donc \u00e0 surveiller de pr\u00e8s! Car elle pourrait jouer un r\u00f4le cl\u00e9 dans le futur pour les cr\u00e9ateurs et les consommateurs de contenus culturels canadiens ainsi que pour l\u2019ensemble de l\u2019industrie.\u00a0<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-242aad76 elementor-widget elementor-widget-spacer\" data-id=\"242aad76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Avez-vous d\u00e9j\u00e0 entendu parler de la blockchain? Savez-vous comment elle peut s\u2019appliquer aux industries cr\u00e9atives que sont les secteurs du film, de la t\u00e9l\u00e9vision, des m\u00e9dias num\u00e9riques et du jeu vid\u00e9o ? Nous aussi, nous nous sommes pos\u00e9 la question! <\/p>\n","protected":false},"author":150,"featured_media":8551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","footnotes":""},"categories":[335],"tags":[],"class_list":["post-8557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-incontournables","posts_festivals-berlin2018-fr","posts_festivals-sxsw-2018-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Soyons d\u00e9cha\u00een\u00e9s avec la blockchain - Industrie Audiovisuelle Canadienne<\/title>\n<meta name=\"description\" content=\"Avez-vous d\u00e9j\u00e0 entendu parler de la blockchain? Savez-vous comment elle peut s\u2019appliquer aux industries cr\u00e9atives que sont les secteurs du film, de la t\u00e9l\u00e9vision, des m\u00e9dias num\u00e9riques et du jeu vid\u00e9o ? Nous aussi, nous nous sommes pos\u00e9 la question!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soyons d\u00e9cha\u00een\u00e9s avec la blockchain - Industrie Audiovisuelle Canadienne\" \/>\n<meta property=\"og:description\" content=\"Avez-vous d\u00e9j\u00e0 entendu parler de la blockchain? Savez-vous comment elle peut s\u2019appliquer aux industries cr\u00e9atives que sont les secteurs du film, de la t\u00e9l\u00e9vision, des m\u00e9dias num\u00e9riques et du jeu vid\u00e9o ? 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